Syntropy
Marketing and Promotional Partner
Traditional marketing and advertising agencies produce a marketing concept in return for a fee
10 Years
Consulting Experience
Meet Our Company Unless Miss The Opportunity
We are a unique marketing and promotional partner for your products and services.
Traditional marketing and advertising agencies produce a marketing concept in return for a fee. Another fee is charged for implementing the campaign. Clients pay regardless of whether the promotion is successful and additional sales generated or not.
Benefits We Offer
Usually, when someone invests in your business, they either become a partner or a shareholder. Either way, you will be forced to have a long term relationship with them. You will have to answer to them for everything you do or omit to do. You will have to justify your decisions. You will be prevented from moving in a direction you want if they do not agree with you. Your hands are effectively tied. Working with us, the benefits are multiple:
- You get the capital injection (in to product promotion) without any of the detriment of taking on a traditional partner or equity investor
- We will not proceed to work together unless we can agree a way to promote your project
- We only benefit when you benefit
- In many ways, the risk is entirely ours – there is no significant downside for you
- The worst case scenario from your perspective is that you spend some time working with us, we get to the initial promotional direction concepts and simply cannot agree how to proceed. Here we part ways with no loss to you and a small initial investment from us lost.
Services We Offer
A social assistant that's flexible can accommodate your schedule and needs, making life easier.
Modules transform smart trading by automating processes and improving decision-making.
Hey! Just wanted to let you know that the price notification module processes is now live!
Product Roadmap
and guides the delivery of the product.
We operate through a private limited company registered and incorporated in Hong Kong.
The full details of the incorporated entity are:
Name: Syntropy Limited
Registered Company Number: 3256539
Registered Company address: Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central, Hong Kong
We have several ‘trading styles’ or trading brand names for different products which belong to Syntropy Limited. These brands are under our legally incorporated ‘umbrella’ and are registered to this company because of promotional partnerships we either carried out historically or promotions we are carrying out currently. Where these trading styles are used, it will be made clear they are trading names of this limited company so that it is clear with whom you are dealing.
When you buy shares in a listed company, you clearly have an investment in it. Your investment is highly unlikely to provide you with any positive influence over how that company develops though or whether it will be profitable in future. You can read publicly available documents and hope the models and practices continue on a profitable trajectory. As you may know, most listed companies can simply suspend dividends payments or dilute shareholdings in a way that leaves the majority of small shareholders powerless. In fact, when investing in listed companies, you effectively surrender all power over your money in return for two things:
1. A dividend which, by any metric is now insignificant compared to the capital investment (and certainly much less than inflation); and
2. The hope that the share value will increase.
Our approach is to invest in projects that we have taken the time to understand in detail and to make the investment directly in to the promotion of that product or service rather than simply giving funds to management to use as they see fit (e.g. an investment in Microsoft or Apple).
The Team Management
Kaan Moore is the Managing Director. His working background was in derivatives trading (commodities and forex) and property investment and development. He has venture capital and joint venture investor experience.
Creatives – We have a team of innovative artists and creatives with extensive experience in advertising and product promotion.
Media Buyers – We have good relationships with well known Media Purchasers to ensure good value.
Accounting and Audit – EY South Africa.
Frequently Asked Questions
the deets. Still not satisfied? Hit us up.
Simple answer, ‘yes’ IF your product/service meets our criteria and we think we will work well together.
Generally speaking:
- We must like your product or service and think it has commercial prospects above and beyond those you have realised already.
- Due diligence on you and your business must be passed to ensure there are no risks to either of us in working together.
- We must like your working ethics.
- We need a common vision for product development.
- We must be able to quantify current performance properly.
- We must be able to implement systems to quantify revenue increase from the point we begin working together.
- We must be able to agree on a method which ensures our profit share.
This is not an exhaustive list.
Not in the legal sense of word no and you would not want this. We will not have the responsibilities of a legal partner (legally defined). We are your marketing partner only.
At an early stage, we present concepts and directions which we think have value for product development. If we simply cannot agree on a fundamental approach at this early stage, we end the agreement as it is better for both parties. Any expenses related to promotional concepts are borne by us.
Once we agree on the basic approach, yes, you do. This is because we will have made significant investments at this point in time. If we do not share a common vision, it is unlikely we will get to this stage though.
That is a function of the following factors:
- Our estimate of what your market is worth if fully exploited
- Our calculation of the % of the market you are already exploiting
- The additional market share we think we can bring to you
- The value of this operation for you if successful
We have quite complex metrics as you would expect to ensure we can agree on your current revenue and what constitutes new revenue which can be attributed to our investment and work.
It varies but, generally speaking, as soon as increased revenue is generated from the moment our promotion begins, we will be paid our agreed share of the increased revenue.
The majority of the time, we are paid in cash at the end of each month. In exceptional circumstances we will consider taking equity instead.
Quite possibly. As you may imagine, we have worked with some very interesting people promoting some exceptional products and services. These include products which manage your idle cash in the bank to produce very impressive short term financial returns, legal structures to safeguard your business and profits from risks and make you more fiscally efficient to truly unique staff evaluation tools to perfect your recruitment and avoid hiring the wrong people. We also work with pioneers promoting cutting edge healthcare products and supplements. We sometimes ‘cross pollinate’ our clients (with their permission) where we see they can complement each other.
